Fragola Matera®
Kiwy Matera®

The uniqueness that speaks of Basilicata.

In 2024, Nicofruit® launched a new communication campaign centering on our most historic fruit: Fragola Matera®. This campaign was designed to convey—clearly and immediately—what is evident from the very first bite: a unique, authentic, and distinctive taste born from the land and the care we invest in every stage of the supply chain.
In 2025, we continue this story with the launch of Kiwy Matera®. Just as with the strawberry, our communication for the kiwi is simple and direct—mirroring the flavor of the fruit itself—and aims to help consumers instantly recognize the genuine quality of our products. It is not merely a message; it is a promise.
Our fruits stand out from the very first taste, with the Nicofruit® brand guaranteeing their origin and excellence. Discover Fragola Matera® and Kiwy Matera®: flavors that speak of Basilicata.