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They all want to look like Fragola Matera®, but…

For 2024, Nicofruit® has developed a new communication, with its most historic and best-known product at the centre: Fragola Matera®
The message is as simple and immediate like the taste of our fruit and aims to help the consumer recognise the true quality of our products. There are many strawberries that grow in the Matera area, many of them trying to look like ours. But only one has the quality and passion that we have described to you in these chapters.
It stands out at first bite. But it is also recognisable on the shelf, thanks to the Nicofruit® trademark.